If you need to split your Facebook or Google+ accounts to separate your personal and professional lives here are a few good points to remember:
1. It’s easier to do separate accounts when setting them up than later when people may’ve already seen personal posts you wish they hadn’t.
2. Always think about which reputation you want to build before you decide where to post.
3. Remember information from other people will appear on your professional account so if they aren’t a work connection it is better to keep them as a personal friend.
4. If they are a work connection be sure to “Friend” and relate to them via their own professional page so their holiday snaps don’t appear in your own Business Account.
5. Some social media have a geolocating facility. If you don’t want that recorded for every post and photo – go into the settings and turn it off. (Ask me how)
6. Google + and Facebook both have options for your photos to be used by them as background photos for promotional purposes. If you don’t want that to happen make sure to also go to Settings and turn the permission off.
7. Facebook also claim ownership of anything you post so consider your Intellectual Property before you post an actual product or original idea.
8. Check through all settings to make sure what you want to be private is private and conversely public is public. If you wish you can change audiences but it will remain in circulation amongst the original audience. The only way to change that is to copy the original post and then delete it, reposting it to the audience you wish.
9. If you do not want people on your Professional Account to be able to see your Personal account you will need to not “Friend” yourself on your two accounts.
10. I’ve been talking about accounts not pages because if someone has “liked” a page they can see your personal postings. you can communicate only to them but they can see everything you post.
So how can you make more than one Account when connections need to be taken off your personal account?
a. Add a new account in your name but also add a middle initial.
b. Build a Business/ Professional page in your new account and
c. Invite selected friends and work contacts to “Like” it. Of course they may not choose to move, but possibly treat that as a compliment on what you post and an opportunity to develop a different relationship with them – but still be careful what you post.
If you need to separate your personal Account out into Business and Personal you can:
1. Set up your Business Page and invite current work “Friends” to it with an explanation and promise of exciting new business content. Once they’ve joined, unfriend them from your Personal Account – unless they’re also friends.
2. Remember people on both lists will see the same post twice if you post to both pages. If it doesn’t worry them they’ll continue. If they decide they only want one they’ll unsubscribe from one list.
This list is by no means exclusive so please add any other points you’d like to suggest in the comments below.