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Marketing

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The New Digital Relationship

Sherry Turkle points out how our digital footprint is one we can edit to be whom we want it to be; how young people are losing the […]

Talking about Tribes

If you’re familiar with the word “tribe” in business then you’ve probably read Seth Godin’s work.

So let’s look closer:

  1. Who is your tribe?
  2. What are the characteristics of the […]

Making your Point with Humour

Cartoons and “soft” humour are excellent methods of reaching behind sophistication or apathy, presenting information in such a way serious points can be made “by surprise”.

“Business is the act of […]

Segmenting Facebook Friends

Have you thought of segmenting your Friends List in case you want to send different messages to different groups?

The facility exists to make custom lists in addition to […]

Scaling the Heights?

Some people go weak at the knees in horror at needing to work with data, but, as with everything, with understanding comes power. Integrated data-driven marketing, carried out […]

Data Integrity

Staff turnover and lack of knowledge continuity are among the most common reason databases become unwieldy. Data staff are incredible people and will often make things work […]

Data Integrity and Strategy

Once data integrity is in place, making the data framework accessible, efficient and effective, it’s much simpler to align your data to your strategy, adapting […]

Adding Value?

Is adding value a talent? Or can everyone add value? Is everyone valu-able? If you’re valu-able can anyone prevent you from adding value?

The answer […]

Ideas first?

Ideas first, then the questions “How can it work”? What seems totally impossible? Will anyone be hurt? Will it add any value? Why not try? 

[…]

Why Data?

Data has always been integral to business and fundraising strategies – allowing for analysis, innovation and adaption to produce continued growth in client engagement, community […]

Separating Business and Personal

Grab a cup of coffee and join us to think about points to remember if we need to split social media, for instance Facebook or Google+ accounts, to […]

How to find the Origin of an Image

Did you know Google have a reverse image search function? You just upload an image and they can tell you where it’s being used, and […]

“Two Words Guaranteed to Make You Successful.”

I was quite surprised by the simplicity, depth and power of the “Two Words Guaranteed to Make You Successful”.

What do you think they could be? Neither word is […]